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Whoop launched Whoop Humans, a social network inside its app, on November 12, 2026, letting members share sleep, recovery and workout data with people they choose. The feature is free across all membership tiers and opt-in, and members control who follows them and what they see. Unlike the group-based Teams feature, Humans lets a trainer track clients without the clients seeing each other's data. CEO Will Ahmed said the company is pushing toward a personal health brand, citing growth among users over 60, Medicare participation and planned consolidation in the sector, and he said Whoop is positioned to be an acquirer. TechCrunch reported that Ahmed expects families to use the feature heavily, though he did not directly answer whether a parent could follow a teenager's data. Ahmed said Whoop does not sell member data, and he declined to share revenue or profitability figures. He said the company has about 1,200 employees and expects nearly 4 million members by year-end, and that it will certainly IPO in the future. Whoop also plans to sell devices through Ulta stores starting next March. TechCrunch noted that Whoop faces competition from Google's Fitbit Air band and a reported Apple band, while Ahmed largely dismissed those concerns. The privacy controls include stealth mode, sensitive-activity defaults and a reporting system for disturbing content.