Updated

Meta's Muse AI agent can now place calls to U.S. businesses for paying subscribers, TechCrunch reported on November 12, 2026. After a September test with early adopters, the feature is open to anyone paying for Muse, which Meta said last month has over 10 million users. Alexandr Wang, Meta's Chief AI officer, said calls could handle tasks like contacting a cable company, the DMV, or a restaurant without online reservations. Plans start at $20 per month for 500 million tokens a week, with $100 per month for 3 billion tokens for heavier users. Instinct and Google's Gemini also offer business calling. TechCrunch reported that reception can be mixed, as many businesses and receptionists hang up on AI agents, though realistic AI voices may make them harder to spot. The outlet said the feature could appeal to consumers frustrated by phone trees and hold times. Wang said this week that a Muse email address option will soon reach free users, while calls stay paid only.